So it happens every week: one of them stands up, says something that would not survive five seconds of asking why, and by nightfall the whole flock has it on a t-shirt. This is the machine. Here's how it runs, in panels.
Sunday, 6:00 PM. The words are chosen. They are always chosen.
By 6:01 PM, the field has heard it.
No one in the field is wearing the slogan. They are the slogan.
When did you last repeat a slogan you never once examined?
Next issue, when it's ready.
Same farm. New slogan. Same machine.